Cambrooke E-Commerce Transformation
Project Overview
Cambrooke, a global leader in food products, undertook an ambitious project to transform their e-commerce platform. The project’s goals were to migrate their existing e-commerce system to a more robust platform, integrate it with Salesforce for enhanced CRM capabilities, and provide multilingual and multi-currency support to cater to a global customer base.
Challenge
Cambrooke faced significant challenges with its outdated e-commerce infrastructure, which struggled to meet the demands of a global market. The system lacked scalability, hindering the company’s expansion efforts. Moreover, the absence of CRM integration with Salesforce resulted in disjointed customer data management and inefficient sales processes. Additionally, the platform’s limited support for multiple languages and currencies posed a significant hurdle in catering to Cambrooke international clientele. Addressing these shortcomings became imperative for Cambrooke to enhance its online presence and effectively serve its diverse customer base.
Solutions
E-Commerce Migration:
In pursuit of a scalable, secure, and user-friendly e-commerce platform, we executed a thorough migration process. This involved selecting a leading e-commerce platform and seamlessly transferring data.Integration into Salesforce:
To attain a unified view of customer interactions, we integrated the e-commerce platform with Salesforce. Leveraging Salesforce’s API, we enabled real-time data exchange and centralized customer management.Globalization
To offer a global shopping experience, we implemented multilingual and multi-currency support. This involved a content management system with language capabilities and a real-time currency conversion tool.
Results
The implementation of the new e-commerce platform brought about significant enhancements across various aspects of Cambrooke operations. Customers now enjoy a smoother, more intuitive shopping journey, available in multiple languages, which has notably elevated satisfaction levels and fostered stronger loyalty. With Salesforce integration, our sales processes have been streamlined, offering improved lead tracking, customer service, and personalized marketing initiatives. Additionally, the incorporation of multi-currency and multilingual features has expanded our global reach, enabling us to effectively cater to a diverse customer base around the world. Moreover, this upgrade has driven operational efficiencies by reducing manual tasks and enhancing data accuracy, marking a substantial step forward for Cambrooke digital infrastructure and customer experience.
