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The Perils of Chasing Perfection: Why “Good Enough” Can Be Great for Your Product Launch


In the business world, there’s an unspoken tug-of-war between perfection and practicality. On one side, you have the idealistic vision of a flawless product that could change the marketplace forever. On the other, you have the reality: deadlines, budget constraints, and the ever-present competition. So, what should you prioritize? The polished, perfect product that took ages to get to market, or the ‘good enough’ version that actually sees the light of day? In this article, we will explore why sometimes, “good enough” is more than adequate—it’s the key to success.

The Allure of Perfection

Let’s be honest, the idea of creating a flawless product is tantalizing. It reflects well on your skills, your team’s capabilities, and your company’s brand. In theory, a perfect product should be an instant hit, capturing market share like nothing else. But there’s a dark side to this quest for perfection: it can lead to ‘analysis paralysis,’ where your team becomes so bogged down in minutiae that the product never actually launches. While you’re polishing every last detail, your competitors are iterating, learning from real-world use, and moving forward.

The Real Cost of Perfectionism


The most obvious cost of perfectionism is time. The extra months or even years spent refining a product are months where you’re not generating revenue or gathering valuable user feedback. Time-to-market is crucial in most industries, and delays can make or break a venture.


Aiming for perfection often comes with endless revisions and additions, draining both human and financial resources. This can lead to burnout among team members who are constantly chasing an ever-receding finish line.

Opportunity Cost

While you’re polishing your product, you’re not working on other potentially lucrative projects or capturing market opportunities that present themselves. Opportunity cost can be difficult to quantify but can be substantial nonetheless.

Why ‘Good Enough’ is Often Better

Speed to Market

Being the first or among the first to introduce a novel product or feature can provide a significant competitive advantage. By aiming for ‘good enough,’ you can launch more quickly, capturing market share and mindshare before your competitors.

Real-world Feedback

There’s no better test for your product than actual usage. Releasing a ‘good enough’ version allows you to gather data on how people use your product, what they like, what they don’t, and what can be improved.


When you’re not stuck on making everything perfect, you’re more open to pivoting based on market needs and feedback. This adaptability is often more valuable than the initial concept of ‘perfection’ that you were striving for.

Builds Momentum

Releasing a product generates excitement and momentum, both within your team and in the marketplace. It creates a sense of accomplishment and a ‘can-do’ attitude that can propel your team to even greater achievements.


Perfection has its place, but it shouldn’t come at the cost of never launching your product. In most cases, launching a ‘good enough’ product that meets market needs is far more valuable than endlessly polishing something in the lab. As LinkedIn co-founder Reid Hoffman famously said, “If you’re not embarrassed by the first version of your product, you’ve launched too late.”

Don’t let the quest for perfection be the enemy of the good—or the profitable. It’s the products that make it to market that make a difference, not the ones that remain forever on the drawing board.


Ghazanfar Ghori

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